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And these the Revenue Streams of Tinder!

Email Marketing

There are Two type of Emails:

  1. Transactional Email
  2. Marketing/ Promotional Email

Email Marketing Infographics by Business Gamut | businessgamut.com

Promotional or Marketing Emails have different pipeline offered by ESP | business gamut infographics

Transactional Emails have different pipeline offered by ESP | business gamut infographics

Email service providers offer both these two email types over two different pipes. As both the type of emails are for different purpose and users engage with them differently. The open rate of transactional emails are way high as compare to the marketing emails.

Tip : You should not send your transactional emails over your marketing pipeline.

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