The story of OnePlus 1, and The OnePlus 8 pro
Do you remember the time when OnePlus 1 was launched as the new Flagship Killer with the tag line “Never Settle”?
That was the time, OnePlus targetted the enthusiast customer segment which wanted to have the best performance in a phone, which is simple and, they shouldn’t need to break their bank to own a phone which checks all these boxes.
OnePlus simply told people that if you want a great phone, which has the best processor, good camera, large amount of storage, good display, clean operating system but in the budget; here is OnePlus 1 for you just at Rs 21,999 only. The phone promised a top-notch performance like that from a Flagship phone like Apple iPhone which was priced at Rs. 53,500 at that point in time.
The phone was sold online and it sold like hotcakes in India as well as across the globe. More than 1 million units were sold in 2014 itself. After this, OnePlus never looked back and they were able to earn a very loyal customer base in India and other parts of the world. Currently, OnePlus has 33% market share in the premium smartphone segment.
OnePlus recently launched its new smartphones the OnePlus 8 and OnePlus 8 Pro. The prices of which are Rs. 41,999 and Rs. 54,999 respectively( special prices for India).
I would talk about the OnePlus 8 Pro here which is placed in competition with the iPhone 11, which was launched at Rs. 64,900 in India. There is still a difference in the prices of the two competing phones, but the difference between the competing phones has narrowed down significantly. We will see how the trend of the price difference has been over the years.
Price Comparison of onePlus vs iPhone in the competition
Let’s have a look at how OnePlus priced its new phone over the years in comparison to the price of competing iPhone. We have taken the OnePlus phones which were positioned as the flagship killers and the phones which were in direct competition.